Tuesday, September 30, 2008

Apple's "1984" Commercial in Focus Groups

Class, this is what I'm going to be doing tonight. Watching people share their opinions about my yet-to-be-produced work.

This video is a hilarious worst-case scenario, but it's a great learning opportunity: Beware of the Nincompoop Forest. It is rife with inane viewpoints. Enter at your peril.

2 comments:

kylekelley said...

needs more chimp

mitortilla said...

I participated in one of these, for XX Lager. I got scolded because I told the guy focus groups didn't work and was asked to leave. I also said their brand of beer gave a lot of people diarrhea, which is true. Damn it, they gave us free beer. It was awesome.