Wednesday, February 25, 2009

More Mary

“…the advertising was just simple and catchy and corny enough to stay fixed, enticingly, in your mind, it wouldn’t let go of you. That’s what branding is supposed to do.”

“The advertising business is a dangerous business, there are no guarantees. It’s not for sissies. It’s a business about creating miracles… Since the beginning of time it has been the fanatics who have created the miracles…”

I love Mary Wells Lawrence.