I Lego N.Y.

I found this unexpected, super-simple, leapy-as-shit feature (where else) in The New York Times over the weekend.

Including something like "I Lego N.Y." in your book will get you a job wherever you want. Serious. I really encourage all of you to have something, anything amongst all those ads that's not an ad. Done right, it will charm and catch creative directors off guard, and say more about you than any campaign ever could.