Check out this awesome article on writing headlines (if you haven't already) from ihaveanidea.org. Through the magic of modern file sharing via the tubes on the Interwebs, I can now share it with all of you:
http://www.box.net/shared/bcqykg01v7
Also. Here's Jelly's Process, as well:
http://www.box.net/shared/qpm99chrii
Have a great weekend, and I hope you guys bring in lots and lots and lots of things on Monday showing me how much you've fleshed out and how far you've pushed your campaigns.
Or else.
Love,
bd
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