What a Great Idea.

This is so simple, it's almost too simple. But what a charming, insightful idea: photograph families from different countries along with everything they eat in a given week. Check it out:

http://www.menzelphoto.com/books/hp.html

And there's a bunch of photos posted on Facebook here. Fascinating:

http://www.facebook.com/album.php?aid=57521&id=608888964&ref=nf#/album.php?aid=57521&id=608888964&ref=nf

This is a good example of what Mark Fenske says: that one good execution is clever, two are interesting, three are a campaign, and 10 are art.