How many meetings do you think they had and nobody said, that looks like a fat kid! they just spent the 50,000 buckaroos.
million or billion, sorry thousand HA!
I met someone out here on the shoot who was in the meeting where the Arnell Group presented the new Pepsi logo -- and walked everyone through the insane design brief. She said everyone there knew it was lunacy, but they bought it anyway.I want to have that kind of charm. Where people know I'm up in the night but still buy my ideas.
the big lie.I've never seen so much powwow spun from re branding, well it's in part i guess that its such a big brand.
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