Happy Random Summer Monday to you, and you, and you.
I haven't had coffee for four days straight (my Mormon mother is visiting), so forgive me if my writing is a tad loopy.
But I wanted to point you all to some cool outdoor here. Check it out.
In the integration game, something we're pushing more and more in our class, cool, unexpected outdoor (or "out of home" as industry types put it) is the glue. A lot of these ideas would have been killed by CDs without vision, or account types who are scared of doing something that's never been done before. But they weren't, which gives me hope.
That's the great thing about outdoor. It can take any form, do anything. And since you're students, you can make it do whatever whacky thing you want. Isn't that cool? Outdoor needs to be a significant part of y'alls campaigns (I can't believe I just said that) as well as your books.
Enjoy the rest of your summer. Whether you know it or not, there's precious little of it left.
Oh, and post other cool outdoor in your replies, if you are so inclined, and if any of you are actually still reading this blog.