Squeeze This

Hey Everyone.

Good class last night. Horrible lies, but a good class. It's going to be a worthy semester.

A couple of things.

First, get the book "Hey Whipple, Squeeze This" as quickly as you can. Then read it cover to cover. It will put you in a much better mode of thinking for our class. If you don't read this very early in the semester, you're putting yourself at a distinct disadvantage both in our class and professionally in the future.

So for those of you who need "motivation," I'm assigning the first three chapters for next week. You'll be quizzed on it at the next class. I know, I know, you've got your 21 marker comps to do, but I promise it's a quick read, and it will be an easy quiz, so don't worry. Just read the first three chapters.

Second. Really try to blow Kiran and me away next week with your ideas. I mean, stretch yourself. I want to see what you can do. Make your ideas smart, smart-funny, stupid-smart, or just totally kick-ass. Go out on a limb if you want. Just make sure they actually get back to a product benefit. Creativity = original + smart.

And that's really it. I'm going to be adding you all as admins to this blog (I think) so you can post stuff for your classmates and esteemed professors to comment on.

Make this class a top priority in your life right now, and you'll be amazed where your efforts will take you.