Class, this is what I'm going to be doing tonight. Watching people share their opinions about my yet-to-be-produced work.
This video is a hilarious worst-case scenario, but it's a great learning opportunity: Beware of the Nincompoop Forest. It is rife with inane viewpoints. Enter at your peril.
Tuesday, September 30, 2008
Apple's "1984" Commercial in Focus Groups
Monday, September 29, 2008
NO CLASS TOMORROW SEP. 30
cast your vote. Don't we all have class on Thursday?
Please help spread the word, and check your email.
Please help spread the word, and check your email.
Pepsi's Musical Posters
It’s like a glory hole … for your ears. Our Great White neighbor’s metro system has become the testing grounds for Pepsi’s new musical poster campaign. Agency BBDO has devised an interactive ad on Canadian subway cars (currently 100 cars in Toronto and Vancouver) that allow you to plug in (headphones not included) and get a taste of some brand new music. Ok, so the mariachi guys, conga players, and team of kids who pop n’ lock in the middle of the F train had this idea first, but those b-boy urchins aren’t trying to get you to visit Pepsiaccess.ca and download their artists. Where else can you find a captive audience that are all wearing earbuds?
-from Josh Spear
Sunday, September 28, 2008
Mad Cow Lady
Michele Allen of Middletown, Ohio was arrested for dressing in a cow costume and scaring children.
Michelle pissed on a neighbor's porch and chased a bunch of children around the neighborhood.
Michelle, drunk out of her mind stopped traffic, like a real cow.
Yesterday, the drunk cow pleaded guilty and a judge sentenced her to a month in the clink.
Source
The Moron Test
Saturday, September 27, 2008
Writing a Book with Blinks
I found the story of French author Jean-Dominique Bauby incredibly inspiring. And horrifying. But far more inspiring.
In 1995, when he was the highly successful editor of Elle magazine in Paris, Bauby suffered a stroke. When he awoke 20 days later, he couldn't move or speak. Yet his mind was still active and alert. The condition is known as Locked-In Syndrome.
Bauby could only blink one eye, his left. And that's how he communicated to those around him, eventually completing a book that took two years to write, er, blink, letter by letter, word by word, page by page, to a scribe. Read about it here, it's fascinating:
http://www.nytimes.com/books/97/06/15/reviews/970615.mallon.html
I must read Bauby's book now. Imagine having that kind of drive, that strong of a need to be creative. You can't speak or move, but you must create. That's incredible to me. Here I am with full use of my body, nary a hangnail or a split end. Yet it's difficult, nay, almost impossible, to get my ass out of bed in the morning so I can write for a half an hour before I get ready for work.
"There is so much to do," Bauby wrote. "You can wander off in space or in time, set out for Tierra del Fuego or for King Midas's court. You can visit the woman you love, slide down beside her and stroke her still sleeping face. You can build castles in Spain, steal the Golden Fleece, discover Atlantis, realize your childhood dreams and adult ambitions."
Fuck inertia. Screw coasting. If Bauby can do it, so can you. So can I.
Here's to realizing your dreams, no matter what.
Newman
We lost Paul Newman yesterday.
For those of you who (I shudder to even think these words, much less type them) haven't seen a Paul Newman film, it's time to join the culture and do so.
My favorites:
Cool Hand Luke
Butch Cassidy & The Sundance Kid
Cat on a Hot Tin Roof
Hud is supposed to be incredible, too.
Thursday, September 25, 2008
Wednesday, September 24, 2008
Act II
A Feat of Association
“All thought is a feat of association; having what's in front of you bring up something in your mind that you almost didn't know you knew.”
--Robert Frost
This week, or at least today and tomorrow, allow your mind to make feats of association: associate disparate things that have never been considered alike before. What results are new, refreshing ideas.
A few feats of association worthy of note:
• King of the mountain + millions of people (for online play with Sony Playstation)
• Evolution + taste ("Noitelove" spot for Guinness)
• No. 2 + good (for Avis)
• Running shoes + self-actualization ("Just Do It" for Nike)
• Toyota + bubble wrap
• Bill Gates + Jerry Seinfeld (good on paper, not so good in execution)
• Beer + skydiving
• Insurance salesmanship + Little Richard
• Wrinkles + Sistine Chapel (or Winnie the Pooh or... you name it)
A lot of these are execution rather than conceptual. In other words, there's really no idea, just a great ad (or three or five). But you get the point. The more unexpected the association (and yet still relevant), the better the ad. The bigger the impact.
In other words, the association should illuminate the benefit in an unexpected way. All you're doing is drawing parallels here, people. Make them simple, direct, and germane.
Nice job tonight. Derek, post your reworking of your campaign. Your classmates need to see how to rock.
Keep making us proud.
--Robert Frost
This week, or at least today and tomorrow, allow your mind to make feats of association: associate disparate things that have never been considered alike before. What results are new, refreshing ideas.
A few feats of association worthy of note:
• King of the mountain + millions of people (for online play with Sony Playstation)
• Evolution + taste ("Noitelove" spot for Guinness)
• No. 2 + good (for Avis)
• Running shoes + self-actualization ("Just Do It" for Nike)
• Toyota + bubble wrap
• Bill Gates + Jerry Seinfeld (good on paper, not so good in execution)
• Beer + skydiving
• Insurance salesmanship + Little Richard
• Wrinkles + Sistine Chapel (or Winnie the Pooh or... you name it)
A lot of these are execution rather than conceptual. In other words, there's really no idea, just a great ad (or three or five). But you get the point. The more unexpected the association (and yet still relevant), the better the ad. The bigger the impact.
In other words, the association should illuminate the benefit in an unexpected way. All you're doing is drawing parallels here, people. Make them simple, direct, and germane.
Nice job tonight. Derek, post your reworking of your campaign. Your classmates need to see how to rock.
Keep making us proud.
Tuesday, September 23, 2008
Robert Frost is that bad guy from Batman
Robert Frost Wikipedia
Probably one of the greatest American Poets, his most famous one inspired this Charles Bronson film.
Probably one of the greatest American Poets, his most famous one inspired this Charles Bronson film.
Stopping By Woods On A Snowy Evening
Whose woods these are I think I know.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.
My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.
He gives his harness bells a shake
To ask if there is some mistake.
The only other sound's the sweep
Of easy wind and downy flake.
The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.
My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.
He gives his harness bells a shake
To ask if there is some mistake.
The only other sound's the sweep
Of easy wind and downy flake.
The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.
Sunday, September 21, 2008
Do Not Covet Your Ideas
Give away everything you know, and more things will come back to you.
YOU will remember from school other students preventing you from seeing their answers by placing their arm around their exercise book or exam paper.
It is the same at work, people are secretive with ideas. 'Don't tell them that, they'll take the credit for it.'
The problem with hoarding is you end up living off your reserves. Eventually you'll become stale.
If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish.
Somehow the more you give away the more comes back to you.
Ideas are open knowledge. Don't claim ownership.
They're not your ideas anyway, they're someone else's. They are out there floating by on the ether.
You just have to put yourself in a frame of mind to pick them up.
-from it's not how good you are, it's how good you want to be. by Paul Arden
Saturday, September 20, 2008
Quikrete is a lot cheaper than I thought ...
Went to Home Depot today. Took some pictures and bought some Quikrete. Not sure what I'll make with it, could prolly use it around the house, but I'd rather have fun with the product!
The rest of my Flikr set here
The rest of my Flikr set here
Friday, September 19, 2008
I'm Usually Not There
The Perfect Rendering of My Fathering Skills
Is There Something I Should Know?
Thursday, September 18, 2008
DAAAAMN YOOOUUUUSS!!!
DAAAMN YOUS ALL TO HEEELLL!!!
still my idea of the skateboarder making his own concrete path while skateboarding was better than the dragon, snif :'( everything's been done, oh well... i wanted to stab somebody in their face
still my idea of the skateboarder making his own concrete path while skateboarding was better than the dragon, snif :'( everything's been done, oh well... i wanted to stab somebody in their face
keep it calm and carry on
Each print is hand letterpressed by the artist. A few of my other favorites below. You can purchase all of these prints exclusively on keep-calm.com.
Viral Formula
Two crazy guys. One can never hold the camera straight. At the very last second some zany shit happens. The end.
Viral is not an intent, it is a result.
Viral is not an intent, it is a result.
Wednesday, September 17, 2008
David Ogilvy Quotes
"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her."
Advertising is only evil when it advertises evil things.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
I do not regard advertising as entertainment or an art form, but as a medium of information.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Advertising is only evil when it advertises evil things.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
I do not regard advertising as entertainment or an art form, but as a medium of information.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Monday, September 15, 2008
New York Tongue Exchange
Sunday, September 14, 2008
in progress
Saturday, September 13, 2008
Thursday, September 11, 2008
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